Mask Envy

Vintage Fabrics Give These Masks a Retro Vibe

Laureano Faedi is sewing his way through his enormous collection of textiles

Sophia Smith
4 min readJan 13, 2021

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A person wearing a button-up shirt, round glasses, a wide-brimmed straw hat, and a face mask with a diamond pattern.
Photos courtesy of Laureano Faedi

This story is part of our series Mask Envy, where we showcase San Franciscans’ creativity and take a look at some of the coolest masks spotted around the city. Have a look you want to submit? Email us.

There’s a little something for everyone at Paloma, a goods and apparel store in Hayes Valley. It’s partly Americana, part worldly, part vintage, and part handcrafted. While the brick-and-mortar store is currently closed, owner Laureano Faedi has stayed busy fabricating masks. We chatted with Faedi about his business, his masks, and his hopes for 2021.

A person wearing clear-framed glasses, a straw trilby hat, and a neck gaiter with a gray-and-white graphic pattern.

The Bold Italic: Hi Laureano! Tell us about yourself.

Laureano Faedi: Hi, I was born in Buenos Aires but have lived in the Bay Area for about 30 years. I attended the Art Institute here in the Bay Area and have always spent my time working in different sorts of craft and media. I mostly make leather goods, but I’m interested in all crafts, so throughout the years at Paloma, I’ve produced all sorts of products.

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Sophia Smith

writer and editor // Ⓥ // Heavy weights, heavy music, words of all size